When it comes to warm-weather beauty, less is always more—but that doesn’t mean compromising on sophistication. Tom Ford Beauty captures this effortless balance with its new Soleil Lip Balm collection, a lineup designed to deliver sheer washes of color alongside all-day hydration. Think of it as summer’s answer to makeup: breezy, unfussy, and still distinctly glamorous.
The campaign, fronted by model Bibi Breslin, radiates this vision. With slicked-back hair, glowing skin, and a sun-kissed finish, Breslin embodies that fresh-from-the-sea allure—a beauty that feels relaxed, yet meticulously polished. The result is an image of coastal luxury, bottled into a lip balm.
A Formula Made for Sunshine
The Soleil Lip Balm isn’t just a pretty face in the world of beauty products. Its formula blends shea butter, jojoba oil, and hyaluronic acid, creating a trifecta of hydration that keeps lips soft and smooth without the sticky residue some balms leave behind.
The addition of coco de mer accord, a subtle tropical fragrance, elevates the sensory experience. It’s not overpowering—just a gentle reminder of salt-kissed breezes and sun-warmed skin. Every application feels like slipping into a resort state of mind, even if you’re simply running errands in the city.
Color That Feels Like Skin, But Better
While hydration is the backbone of the balm, its true charm lies in how it plays with color. Each shade in the collection is designed to be sheer yet transformative, offering a natural tint that enhances rather than masks. The finish resembles that perfect post-vacation glow: polished, healthy, and effortlessly chic.
The six resort-inspired shades cover the spectrum of summer moods:
- Rendezvous – A true pink that adds a fresh, playful pop.
- Jetset – A bold orange coral that channels sunset energy.
- Escapist – A warm, bright pink that comes alive in sunlight.
- Uninhibited – A sheer burnt red, sultry without being heavy.
- Getaway – A rosy nude ideal for everyday wear.
- Isle – A lush berry for when you want a deeper, more sophisticated tint.
The colors aren’t about drama; they’re about ease. They flatter sun-drenched skin, pair seamlessly with windswept hair, and look just as good at a seaside café as they do on a rooftop terrace.
The Luxury of Effortless Beauty
Tom Ford has long been known for makeup that bridges glamour and wearability, and the Soleil Lip Balm feels like the epitome of that philosophy. Where some lip products demand careful application and constant upkeep, this one encourages spontaneity. A single swipe before heading out the door is enough to look pulled together. Slip it into a beach bag or clutch, and it doubles as both hydration and color—a two-in-one indulgence that suits the rhythm of summer living.
The campaign’s visuals echo this ease. Breslin, with her natural glow and serene expression, doesn’t just model the balm—she embodies its lifestyle: sunlit mornings, ocean swims, and evenings that unfold without a script.
Why It Works Now
As beauty continues to shift toward skin-first, low-maintenance routines, the Soleil Lip Balm lands at exactly the right time. Consumers are gravitating toward products that nourish as much as they beautify, that feel good while looking good. This balm fits perfectly into that movement—hydrating, lightly tinted, and infused with a touch of luxury.
It’s also a reminder that summer beauty isn’t about perfection. It’s about enhancing what’s already there, letting freckles show, letting hair air-dry, and using makeup to echo the glow that sunshine naturally brings. Tom Ford’s Soleil Lip Balm doesn’t compete with that—it complements it.
A Polished Take on Bare
At its core, the Soleil Lip Balm is more than a seasonal product launch. It’s an invitation to embrace a new kind of luxury: one that feels as natural as bare skin but elevated through thoughtful detail. From its nourishing formula to its curated palette of shades, it strikes the balance between casual ease and high-end sophistication.
For anyone who craves the look of effortless polish—whether lounging seaside, walking city streets, or jetting off to a new destination—Tom Ford’s Soleil Lip Balm is summer, sealed in a sleek tube.
