There’s something otherworldly about Bella Hadid in the latest Orebella campaign. Draped in delicate white lace, she moves effortlessly against a backdrop of drifting clouds, cradling a bottle that glimmers like a rare jewel discovered in some hidden meadow. The imagery feels both ethereal and grounded, perfectly echoing the duality of Orebella’s newest fragrance: Eternal Roots.
This launch isn’t just about a new scent—it’s about capturing the tension between sky and soil, lightness and weight, sweetness and depth. With Eternal Roots, Orebella invites wearers to find a moment of stillness within themselves, a pause where reflection becomes radiant.
A Fragrance That Tells a Story
Like every great fragrance, Eternal Roots begins with a spark of playfulness. The opening is bright and effervescent, featuring lychee, raspberry, and pink sugar. These top notes are designed to lift the senses instantly, creating a kind of joyful rush that feels like catching sunlight on your skin.
But this isn’t a fragrance that stays at the surface. As it settles, Eternal Roots begins to reveal its depth. Vetiver and papyrus bring an earthy richness, while a subtle trace of birch smoke grounds the sweetness with a quiet, smoldering warmth. Together, these notes strike a balance—airy yet anchored, fleeting yet enduring.
The result is a perfume that doesn’t just sit on your skin; it evolves with you, carrying you from sparkling lightness into something more introspective and rooted.
The Orebella Philosophy
From its earliest creations, Orebella has stood for more than fragrance. It has positioned itself as a brand devoted to moments of connection—between people, nature, and the self. Eternal Roots continues that tradition by blending notes that feel like two elements in conversation: the sweetness of air and the groundedness of earth.
In an age when everything moves quickly, Orebella’s ethos is to slow down. A spritz of Eternal Roots is less about finishing an outfit and more about stepping into yourself. It’s a reminder to breathe, to notice, to carry a small piece of stillness into your everyday life.
Bella Hadid as Muse
Bella Hadid has become synonymous with Orebella’s vision, and in this campaign she channels its essence with striking grace. Floating in lace, she appears almost untethered, yet her expression is calm, steady, and assured. She doesn’t just wear the fragrance; she embodies its message—that beauty is found in balance, and strength in stillness.
The jewel-like bottle adds to the story. Its faceted design suggests something rare and precious, as if plucked from the natural world and polished to brilliance. It feels less like a product and more like a keepsake, a reminder that the act of fragrance-wearing can be both personal ritual and poetic gesture.
The Emotional Resonance of Scent
What makes Eternal Roots compelling isn’t just its composition, but how it resonates emotionally. Lychee and raspberry spark joy. Vetiver and papyrus encourage grounding. Birch smoke suggests memory—those fleeting, smoky traces that linger in the air long after a fire has gone out. Together, they weave a narrative that feels deeply human: moments of lightness paired with the need to belong, to connect, to root down.
Fragrance at its best is more than perfume. It’s storytelling, mood-setting, and self-expression. With Eternal Roots, Orebella offers not just a scent but an experience—an opportunity to carry a piece of air and soil with you, wherever you go.
Availability
For those ready to step into this delicate balance of radiance and reflection, Eternal Roots arrives August 13 on orebella.com and August 14 at Selfridges. It’s not just another launch—it’s an invitation to find grounding in your everyday, to pause amid the rush, and to let scent become a source of stillness.
The Takeaway
With Eternal Roots, Orebella delivers a fragrance that is as layered as life itself—sweet yet earthy, airy yet grounded, radiant yet reflective. And with Bella Hadid as its muse, the campaign feels less like an ad and more like a meditation.
It’s perfume as poetry, bottled.
